Designers to Watch, London Fashion Week 2018

London Fashion Week has started today, and I am always so excited to see the marvellous creations sauntering down the catwalk each season.  Below I have chosen my favourite looks from SS18 – some are big names, others just starting out, and all of them are featuring in London over the next couple of days.  I am always drawn to bright colours, clean cut patterns and clothes I might actually wear - I can rarely get on board with creations that are just so obviously never meant to be worn by anyone.I am particularly excited for the shows of Tata Naka - last season they created snappy dresses in bold prints; Emilio De La Morena - last season his collection was just SO fun, bright colours with a Clueless touch; Merchant Archive with their incredible gowns; Harman Grubisa for their colour clashing contrasts, Baia bags as they are just so beautiful (purple suede, yes please), Sevda’s butterfly print  leather backpacks, Lui Mei and their wonderful pastel outfits and of course Jamie Wei Huang’s colour popping pompom accessories :-D. And I haven’t included some of my favourites, Rejina Pyo, Sophia Webster, Fyodor Golan and Peter Pilotto but can’t wait to see what they have in store this season.Below are some outfits which I think are fun, and wearable, and a few that have been styled so well that even if you wouldn’t wear them every day, they are super outfit inspirations 😊.

Alice xxx